Category: Tech

  • Understanding how APIs work

    This is the first article of explaining technical concepts for non-technical stakeholders. I hope these series will help non developers profiles to confidence and technical knowledge. What are APIs? API is an acronym standing for “Application Programming Interface”. APIs are created to achieve a specific function, to be used every time your interaction with a…

  • How does Artificial Intelligence work?

    It’s impossible to miss the current buzz around artificial intelligence, a subject that deserves our attention. It took me a while to fully immerse myself in it. At first, I was skeptical about the hype surrounding AI. It’s not the first time we’ve heard talk of its imminent arrival, when in reality it’s humans masquerading…

  • Cross Domain Tracking on Google Analytic 4

    One of my most read articles, is the one that explains how to track multiple domains (cross-domain tracking) on Universal Analytics. I was not convinced that this article written quickly two years ago would get so many views. As a reminder, Google Analytics 4 will irrevocably replace Universal Analytics as of July 2023. I hope…