Category: Data & Analytics
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Understanding Data Engineering
After transitioning to Product Management, I prepared myself to work more closely with software developers. Nothing prepared me to join a team composed of Data professionals only, and this is what happened. It was intimidating at first, but I feel fortunate to collaborate with such a broad range of new tech skills. I thought I…
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Cross Domain Tracking on Google Analytic 4
One of my most read articles, is the one that explains how to track multiple domains (cross-domain tracking) on Universal Analytics. I was not convinced that this article written quickly two years ago would get so many views. As a reminder, Google Analytics 4 will irrevocably replace Universal Analytics as of July 2023. I hope…
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How to implement Cross domain tracking on Universal Analytics
Installing Google Analytics on your site is the basic, you already know. But did you know that in some cases, just copying and pasting your tag is not enough. One or more additional configurations may be necessary. The case I will present in this article will be configuring Google Analytics to track data on multiple…