Author: Melanie Almeida
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How does Artificial Intelligence work?
It’s impossible to miss the current buzz around artificial intelligence, a subject that deserves our attention. It took me a while to fully immerse myself in it. At first, I was skeptical about the hype surrounding AI. It’s not the first time we’ve heard talk of its imminent arrival, when in reality it’s humans masquerading…
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Transitioning to Product Management
New adventure In February 2023, I too was affected by the #techlayoff wave. After getting over the shock and sadness, I took the opportunity to rest and think about what to do next. I quickly realized that I didn’t want to continue in marketing. After 10 years in marketing and then Growth, I’d had enough…
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Cross Domain Tracking on Google Analytic 4
One of my most read articles, is the one that explains how to track multiple domains (cross-domain tracking) on Universal Analytics. I was not convinced that this article written quickly two years ago would get so many views. As a reminder, Google Analytics 4 will irrevocably replace Universal Analytics as of July 2023. I hope…