Category: Tech Explained

  • Understanding how APIs work

    This is the first article of explaining technical concepts for non-technical stakeholders. I hope these series will help non developers profiles to confidence and technical knowledge. What are APIs? API is an acronym standing for “Application Programming Interface”. APIs are created to achieve a specific function, to be used every time your interaction with a…

  • How does Artificial Intelligence work?

    It’s impossible to miss the current buzz around artificial intelligence, a subject that deserves our attention. It took me a while to fully immerse myself in it. At first, I was skeptical about the hype surrounding AI. It’s not the first time we’ve heard talk of its imminent arrival, when in reality it’s humans masquerading…

  • What Growth Hacking isn’t

    Growth Hacking is not new. The term has been around since 2010. However, prejudices and misunderstandings are still prevalent. Job offers for Growth profiles (Growth Engineer, Growth Marketer, Growth Hacker) can be counted by the hundreds. But, many published missions miss what this job is really about. And, the training that promise you to become…